Who is Eiki Helgason?
Eiki Helgason is an Icelandic professional snowboarder known for his technical skills, creative street riding, and pioneering tricks in the world of snowboarding. As the older brother of Halldór Helgason, Eiki has made a significant impact on the sport, especially in the realm of urban and jib-focused snowboarding. His innovative approach to rail riding and his fearless pursuit of new tricks have earned him recognition as one of the most influential street snowboarders of his time.
How it all started
Eiki grew up in the small town of Akureyri, Iceland, where snowboarding was a relatively niche sport. Despite the limited snowboarding infrastructure, Eiki, along with his younger brother Halldór, developed a passion for snowboarding at an early age. Growing up in Iceland, Eiki and Halldór had to be resourceful in their training, often using local hills and street spots for practice. This lack of conventional facilities pushed Eiki to focus on creative ways to ride, which ultimately shaped his unique style.
Eiki’s influence on snowboarding largely comes through his iconic video parts, where his creative approach to street and urban snowboarding is on full display. Eiki is known for pioneering new tricks and taking on unique street features that other riders might avoid, cementing his reputation as one of the sport's most inventive snowboarders. Eiki is credited with creating and popularizing several new tricks, especially in the realm of rail riding. Some of his tricks, like the one-footed grind, have become iconic. His ability to ride rails and urban features with precision and flair has made him a leader in street snowboarding. His dedication to innovation was best showcased when he introduced tricks such as one-footed boardslides or one-footed backflips, tricks that are highly technical and rare in snowboarding.
Recognition & Achievements
Eiki Helgason is widely regarded as one of the most creative and technically proficient street snowboarders in the world. His ability to innovate and bring new tricks to the sport has set him apart from other riders. Eiki’s focus on jibbing, his love for urban snowboarding, and his willingness to experiment with new ideas have left an indelible mark on snowboarding culture.
Eiki’s legacy lies not only in his personal achievements but also in his contributions to the snowboarding industry through his entrepreneurial efforts with Lobster Snowboards and 7/9/13 Belts. His dedication to pushing the sport forward and his commitment to creative expression make him an inspiration for snowboarders across the globe.
Eiki had this to say about Lobster merging with YES and NOW:
“Snowboarding, to me, has always been about hanging out with good friends and like-minded people, making something happen out of nothing! Even today, my favorite part of the season is riding behind the local ice rink. I really look forward to working with everyone on The #YES Brand and seeing what our brains will create together.”