Who is Halldór Helgason? 

Halldór Helgason is an Icelandic professional snowboarder known for his fearless style, massive tricks, and creative approach to snowboarding. Alongside his brother Eiki Helgason, Halldór has played a key role in shaping modern freestyle snowboard culture, both on and off the hill. His technical ability, sense of humor, and entrepreneurial spirit have earned him a prominent place in the sport.


Halldór's big break came in the mid-2000s when he and Eiki began traveling to Europe and North America to pursue snowboarding more seriously. They quickly made a name for themselves with their innovative tricks and unique style.


Recognition and achievements 

Halldór first gained international recognition when he won Rookie of the Year in 2009 at the Transworld Snowboarding Riders’ Poll Awards, a significant honor in the snowboard industry. That same year, he also won Video Part of the Year for his part in "They Came From", solidifying his reputation as one of the sport's most exciting up-and-coming riders.


One of Halldór’s most notable achievements was winning gold in Big Air at the Winter X Games 2010 in Aspen, Colorado. He impressed the judges and audience with a massive double cork 1260, a trick that at the time was pushing the limits of freestyle snowboarding. This win put Halldór on the global stage and made him a household name in snowboarding. Halldór is also well known for starring in numerous influential snowboarding films and video parts that showcase his creativity, fearlessness, and technical skills.


Trademark & Legacy 

His trademark is his laid-back attitude and a sense of fun, whether he’s sending it off a huge jump or playing around on rails and jibs. This has earned him a reputation as one of the most enjoyable snowboarders to watch.


Halldór Helgason is widely regarded as one of the most influential freestyle snowboarders of his generation. His fearless approach to both competition and filming, coupled with his lighthearted and humorous persona, has left a lasting impact on the sport. His contributions to snowboarding go beyond his riding, with his entrepreneurial ventures and creative input in the sport's culture playing a significant role in how modern freestyle snowboarding is perceived. Halldór's legacy will continue to inspire both future riders and fans of the sport for years to come.


Halldór had this to say about Lobster merging with YES and NOW:


Snowboarding has been my favourite thing to do since I was 9 years old, It has definitely had its ups anddowns but when it comes down to it, as cheezZzy as it sounds, just cruising with friends and having a good time is what it’s all about.


I’m so hyped on this new chapter with #YES, it’s an absolute honour to be involved in this with the rest of the founders, making next level boards, bindings, events and projects together.


#YES let’s make snowboarding Fun again.
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